In order to inform you transparently and in detail about the purposes for which we process your data, we have proceeded to separate the information related to each treatment into separate tables. Thus, you will be able to find all the specific information of each of the treatments that we carry out with your data in its corresponding table.
Each descriptive table of the corresponding treatments collects the following information:
1) For what purposes do we process your data?
In this section we explain why and for what purpose we process your personal data.
2) What is the basis that legitimizes us for the processing of your data?
The data protection regulations require that we process your data on a legal basis or justification that legitimizes said treatment. Thus, to process your personal information we can rely on different bases or legal justifications depending on the treatment we carry out of your data. The legal bases for the treatment of your personal data can be:
Legitimate interest: As a company, Babyauto has a legitimate interest in collecting and processing your personal data in order to study and analyze the adequacy of our Website, products and services, to study if they are adapted to the needs of our customers and users or, on the contrary, they must be modified in some specific aspect or they can be improved to better suit those needs or new market trends. It also has a legitimate interest in maintaining regular contact with you to keep you informed about promotional or advertising matters about its products, services, news and promotions. In any case, this legitimate interest is based on an analysis of the adequate balance of our interests in processing your personal data and your rights and freedoms. The result of this analysis will determine which
We may or may not use your personal information for the treatments described in this Privacy Policy (except for the treatment of segmentation and profiling for the sending of commercial communications, for which we require your express consent).
The execution of the contract: The moment you accept the general contracting conditions of Babyauto, you become part of the purchase contract signed with us. In order to process the purchase of a product, we need to collect and process your personal data. Thus, your refusal to provide us with the personal data that is necessary to execute the general contracting conditions will imply the impossibility of you being able to buy the products that Babyauto offers you.
Compliance with a legal obligation: Babyauto as a company acts as responsible for your data and that is why we must comply with a series of obligations imposed by accounting, tax, consumption regulations, etc. In those cases in which the legal justification of any of our treatments is the fulfillment of a legal obligation, your refusal to provide us with those personal data that are legally obligatory will imply the impossibility that we can provide the requested service, since doing so would entail a breach of the regulations to which we are subject.
Your consent: In the event that Babyauto wishes to carry out any treatment of your data whose legal justification cannot be based on any of the reasons explained above, we will previously request your consent for said treatment. In any case, we will duly inform you in advance of all aspects derived from said treatment and you can always withdraw your consent once you have provided it.
3) How long do we keep your personal data?
The conservation time will depend in any case on the treatment that is carried out on your personal information. You must bear in mind that certain accounting, tax, consumer and data protection regulations may oblige us to keep certain customer and user data for a certain time.
4) What are your rights when you provide us with your data?
This column describes the rights that you can exercise over your data, taking into account the treatment that is carried out on them. As we explained in point 5 of this privacy policy, you should bear in mind that depending on the legal basis that legitimizes the processing of your data, your rights may be limited.
Below, you will find a more detailed description of the different treatments that Babyauto performs on your personal data:
- MANAGEMENT OF THE CONTRACTUAL RELATIONSHIP WITH CLIENTS
For what purposes do we process your data?
- Properly process the purchase of a product
- Manage the effective payment of the purchased product
- Take appropriate actions in cases of breach by the client of its obligations.
- Send satisfaction surveys, service ratings, etc.
- Manage any incident related to the purchased product.
On what legal basis do we process your data?
Execution of the purchase contract signed by Babyauto and the customer.
How long do we keep your personal data?
Your personal data will be processed by Babyauto while the purchase contract signed by Babyauto and the customer is in force. Subsequently, the personal data provided will be kept for the legally stipulated period of prescription of the actions that may arise as a result of or in relation to the purchase contract signed by Babyauto and the customer. Once the maximum period of data conservation has been reached, Babyauto will anonymize or delete the customer’s personal data.
What are your rights and how can you exercise them?
You can exercise the rights described in section 5 of this Privacy Policy, as stipulated in said section.
- MANAGEMENT OF THE USER ACCOUNT OF THE WEBSITE
For what purposes do we process your data?
- Correctly process the creation of the user account on the Website.
- Provide support to the user in the password forgetting and recovery processes.
- Enable a section where the user can configure their personal data and the permitted processing of their data.
- Include a history of orders placed and in progress.
- Include a wish list, products marked as interesting by the user.
- Manage and publish the comments, opinions and ratings sent by users on the Website.
On what legal basis do we process your data?
User consent.
How long do we keep your personal data?
Your personal data will be processed by Babyauto as long as the user does not request the deletion of their data or while the user account remains active.
It is considered
The account will be inactive when the user has not accessed it for a period of two years. After the period of inactivity, Babyauto will anonymize or delete the user’s personal data.
What are your rights and how can you exercise them?
You can exercise the rights described in section 5 of this Privacy Policy, as stipulated in said section.
- MANAGEMENT OF THE PRODUCT REGISTRATION
For what purposes do we process your registration data?
- Properly process the registration card for your Babyauto product.
- Inform, if necessary, of the evolution and maintenance of the purchased Babyauto product itself.
On what legal basis do we process your data?
The legal basis for the processing of your data is the express consent that you provide Babyauto to inform you about the evolution and maintenance of your product.
How long do we keep your personal data?
Your personal data will be processed by Babyauto while the product sales contract signed by Babyauto and the client is in force. Subsequently, the personal data provided will be kept duly blocked during the legally stipulated period of prescription of the actions that may arise as a result of or in relation to the product sale contract signed by Babyauto and the client.
Once the maximum period of data conservation has been reached, Babyauto will anonymize or delete the personal data of the users.
What are your rights and how can you exercise them?
You can exercise the rights described in section 5 of this Privacy Policy, as stipulated in said section.
- PROVISION OF THE CUSTOMER SERVICE
For what purposes do we process your data?
Provide a customer service in order to process and respond to queries, doubts or requests for information sent by users.
On what legal basis do we process your data?
User consent.
How long do we keep your personal data?
Your personal data will be processed by Babyauto for as long as it is necessary to process the query, claim, incidence or request for information or until you exercise your right of deletion or opposition.
Subsequently, the personal data provided will be kept during the legally stipulated period of prescription of the actions that may arise.
Upon reaching the maximum period of conservation of personal data, Babyauto will anonymize or delete the user’s personal data.
What are your rights and how can you exercise them?
You can exercise the rights described in section 5 of this Privacy Policy, as stipulated in said section.
- MANAGING CUSTOMER PARTICIPATION IN MARKET TREND STUDIES
For what purposes do we process your data?
Conduct surveys of customers and users on new market trends and the evaluation of Babyauto products.
Manage any questions or incidents from clients and users that may arise in relation to the study and their participation in it.
On what legal basis do we process your data?
Participant consent.
How long do we keep your personal data?
Once the maximum period of data conservation has been reached, Babyauto will anonymize or delete the participant’s personal data.
Your personal data will be processed by Babyauto during the term of the study, unless you exercise your right of opposition or deletion.
Subsequently, the personal data provided will be kept during the legally stipulated period of prescription of the actions that may arise from the treatment.
What are your rights and how can you exercise them?
You can exercise the rights described in section 5 of this Privacy Policy, as stipulated in said section.
- MARKETING ACTIONS, ADVERTISING AND SENDING OF COMMERCIAL COMMUNICATIONS BY ELECTRONIC MEANS
For what purposes do we process your data?
Send commercial communications by electronic means for advertising and promotional purposes (not personalized) about Babyauto products, information, news and promotions. Advertise Babyauto products online and on social media (remarketing cookies).
On what legal basis do we process your data?
The legal basis for the processing of your data is the consent of the users in the case of cookies and the legitimate interest of Babyauto to maintain regular direct communication with its customers and users for marketing purposes.
How long do we keep your personal data? Your personal data will be processed by Babyauto as long as you do not exercise your right of opposition or deletion. In the event that you exercise these rights, the personal data provided will be kept duly blocked during the legally stipulated period of prescription of the actions that may arise from the treatment. Once the maximum period of data conservation has been reached, Babyauto will anonymize or delete the user’s personal data.
What are your rights and how can you exercise them?
You have the right to object to receiving commercial communications at any time through the following channels:
- Revoking your consent at any time by sending an email requesting it to: legal@babyauto.com.
- Following the instructions in the footer of the body of each electronic communication you receive.
- You can also parameterize the use of cookies through your Internet browser.
- Likewise, you can exercise the other rights described in point 5 of this Privacy Policy, as stipulated therein.
- ANALYSIS, SEGMENTATION AND PROFILING OF CUSTOMERS AND USERS
For what purposes do we process your profiling data?
Analyze and segment the characteristics, personal data, characteristics and purchase history of customers and users in order to obtain common profiles.
Enrich the profiles of customers and users with data obtained from them from other sources (interaction with Babyauto on social networks, etc.).
Carry out marketing analysis and studies in order to design specialized products, services and promotions based on the profiles, characteristics, needs and purchase history and trends of the Babyauto activity sector.
Design commercial and advertising communications by electronic means (email, mms, sms etc.) about products, services, promotions or recommendations in a personalized way based on the characteristics, interests, preferences and history of interaction with Babyauto by users and clients.
On what legal basis do we process your data?
The legal basis for the processing of your data is the legitimate interest of Babyauto to know in depth and detail its customers and users in order to improve its products and services, adapting them in a more personalized way to their needs, trends and interests.
How long do we keep your personal data?
Personal data will be processed by Babyauto while the relationship between users and Babyauto is in force until you exercise your right of opposition or deletion. Subsequently, the personal data provided will be kept duly protected during the legally stipulated period of prescription of the actions that may arise as a result of or in relation to the relationship between Babyauto and the user.
Once the maximum period of data conservation has been reached, Babyauto will anonymize or delete the user’s personal data.
What are your rights and how can you exercise them?
You have the right to object to the processing of your data for the purposes of segmentation, analysis and profiling by notifying us by sending an email requesting it to: legal@babyauto.com. Likewise, you may exercise the rights described in point 5 of this privacy policy, as stipulated in the aforementioned section.
- What is segmentation and profiling?
In order to design and send you promotions and commercial and advertising communications that are as personalized as possible according to your needs, trends, characteristics, habits, interests, purchase history or use of the user account, we use segmentation, analytical and profiling techniques to better understand what are your tastes, interests and preferences.
Segmentation and profiling are automated techniques and processes whose purpose is to improve the quality of the customer and user data that we have. The application of profiling techniques on customer and user data does not allow us to discover and define requirements and quality rules on said data, and segmentation techniques allow us to segment customers and users based on the different requirements and rules obtained with the profiling techniques. Thus, we can identify common profiles of clients and users to whom we can offer much more personalized promotions, products, services and information according to their tastes, interests and preferences.
- What information do we collect to carry out profiling?
To carry out the profiling we need to capture and process the information related in point 3 of this privacy policy, including, your basic data (address, full name and address), your characteristics, preferences, tastes, habits, information about if you have children or not, the age of your children, products marked as interesting in the user account, purchase history, your social media profiles and your interaction with us through our social media profiles (in cases where consent to share this personal information with us), etc.
- How does profiling affect the sending of commercial communications and promotions electronically?
The profiles obtained are used to offer customers and users promotions, products, services and personalized commercial communications, according to your tastes, preferences, characteristics, purchase history and a list of products marked as interesting. Thus, we avoid offering products and services that do not meet the needs of customers and users or send them promotions or commercial communications that are not of interest to them. The profiling of all your personal data ultimately allows us to better understand our customers and users and provide them with a higher quality service.
As a result, through segmentation and profiling we can group customers and users according to whether they coincide or differ in different rules such as, for example, the products that interest them, the promotions they are most welcomed, their buying habits, needs common or your response to commercial communications sent by Babyauto.
- ANALYSIS OF USE, OPERATION AND IMPROVEMENT OF THE WEBSITE
For what purposes do we process your data?
- Maintain security and protect the Website from malicious or illegal use.
- Adapt the Website to the type of device used by the user.
- Show the content of the website correct and requested by the user at all times.
- Recognize the user when he returns to the Website
- Study possible improvements to the Website to optimize the usability and user experience on the Website and implement them.
- Facilitate the sharing of Website content through social networks and communication channels.
- Study possible improvements to the Website to optimize usability and user experience on the corporate website and implement them.
If you wish to obtain more detailed information about the processing of your personal data while browsing the Website, consult our Privacy Policy.
On what legal basis do we process your data?
Those processing of personal data that are necessary for the proper functioning of the Website are carried out based on the legitimate interest of Babyauto to provide its users with the corporate website and keep it safely accessible. For those data processing that is not necessary for the proper functioning of the Website, Babyauto will ask users for their consent.
How long do we keep your personal data?
We will keep your personal data for the period that each type of cookie needs or until you withdraw your consent or exercise your right to object. Once the maximum period of data conservation has been reached, Babyauto will anonymize or delete the user’s personal data.
What are your rights and how can you exercise them?
You can exercise the rights described in section 5 of this Privacy Policy, as stipulated in said section. You can also parameterize the use of cookies through the Internet browser you use to browse the Website.
- KEEPING UPDATED SUPPRESSION LISTS TO AVOID BEING CONTACTED IF REQUESTED BY THE CLIENT OR USER.
For what purposes do we process your data?
Maintain a deletion list with the confirmation of those customers and users who have requested the deletion of their data or their opposition to the treatment thereof.
On what legal basis do we process your data?
The purpose of this Privacy Policy is to provide information on your rights under the General Data Protection Regulation (“GDPR”) and Regulation (EU) 2016/679 of the European Parliament and of the Council, of April 27, 2016, regarding the protection of natural persons with regard to the processing of personal data and the free circulation of these data and which Directive 95/46 / EC is repealed, it obliges us to respect your rights and maintain evidence of our compliance with your request to exercise the right of deletion.
How long do we keep your personal data?
We will keep your personal data for the legally established period and, subsequently, during the limitation period for the filing of any claim in relation to the effective or deficient response on our part to the right of deletion or opposition that you have exercised.
Once the maximum period of data conservation has been reached, Babyauto will anonymize or delete the user’s personal data.
What are your rights and how can you exercise them?
The rights described in section 5 of this Privacy Policy are limited as this is a treatment based on a legal obligation as explained in that section.
To whom do we communicate your data?
Babyauto may communicate your personal data to companies of the same corporate group, manufacturers, distributors or any other relevant third parties to process or manage the purchase and delivery of your orders, product claims, inquiries about the availability of a product or any other request for information, query or request that you have sent us to
Through our contact form available on the Website, when necessary.
Other possible third parties to whom we may communicate your data, prior legal requirement or basis that legitimizes the communication:
- Legal advisers.
- Courts.
- Tax administration.
- Government bodies and public administration.
- Security forces and bodies.
- Treatment managers who, in order to provide the necessary services, must access certain information and / or personal data.
The data may be communicated to providers with access to data with whom the obligations and responsibilities they assume in the processing of the data are formalized, as Treatment Managers. Babyauto signs the corresponding treatment commission contracts that include the due guarantees regarding the treatment of personal data, confidentiality and cancellation, destruction or return.
Likewise, we may communicate your personal information in the following cases:
If we, or substantially all of our assets, are acquired by a third party in which case, the personal data that we have about our clients and users will be one of the transferred assets. Any operation of this type will be previously informed and communicated. To protect the safety and rights of our staff, our customers and users, and our information systems. This includes exchanging information with security forces and bodies or Courts in cases of fraud detection, identity theft or any other use, treatment or illicit act.
